From a Local Tri Shop to a Regional Legacy

In 1985, a small Birmingham triathlon shop — the Magic City Tri Shop — brought together a passionate community of athletes.

When they realized there weren’t enough race opportunities in the Southeast, they created their own events. That group became Team Magic — a family of racers who built something bigger than themselves.

Forty years later, the magic is still alive. Now, you can officially be part of it through the Team Magic membership — built by athletes, for athletes.

Why Join Team Magic?
Designed for racers who want more than a finish line.

Benefit Highlights:

🏁 VIP Race Perks — VIP check-in, VIP racking in transition, early starts, and exclusive race-day experiences at Magic Sports events.
🎽 Exclusive Gear Discounts & Credits — Member-only kits and apparel that show your Team Magic pride.
💰 Race Discounts — Largest savings on entry fees across all Magic Sports events.
🫶 Community Access — Private events, team meetups, and an athlete network that supports you.
🏆 Founding Member Recognition — Join early for our lowest price and earn recognition as one of the originals.