The team discount can be applied in the following steps:

Login to roka.com or create a roka.com account: https://www.roka.com/account/login 
Visit ‘Your Account Page’ atop the right corner of the page 
Click Activate ROKA Team Account 
 Enter Team Handle / Passcode: WES / 4242
 * A blue ribbon on top of the webpage will note a successful login