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All Crescent City Classic events are produced by the Crescent City Fitness Foundation, a not-for-profit entity whose sole purpose is to promote health, fitness, and a better lifestyle for the people of the New Orleans metropolitan area. The Crescent City Fitness Foundation, founded in 1996 and governed by a volunteer Board of Directors, is a member of the Road Runners Club of America {RRCA} and sponsors events year-round aimed at enhancing the exposure of youth and adults to the healthful aspects of a regular exercise program, including running and walking.

The Foundation's primary initiative is the Allstate Sugar Bowl Crescent City Classic 10k's "Run For It" Charity Program. The funds and positive impact of the "Run For It" Program are important to the success of Crescent City Fitness Foundation's Mission, and the Classic is proud to support local charities and their fundraising endeavors.

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