We started First Endurance in 2002 because endurance athletes weren’t getting the nutrition they deserved. Like you, we had struggled with bonking, cramping and having to ‘make deals with ourselves’ to get across the finish line or even just to make it home. We saw our friends dealing with the same dilemmas and knew endurance nutrition could be better.
The existing endurance nutrition companies didn’t offer products that met the needs of serious endurance athletes. These companies ignored the small, high-end group of dedicated athletes.
We’d been working in the sports nutrition industry for a number of years and knew about the latest clinical research that was being done on endurance athletes utilizing new ingredients and technologies to dramatically improve endurance and performance. It was more expensive than what was currently available to endurance athletes, but it was a lot better.
The idea was simple. We wanted to give serious endurance athletes access to formulas that are developed for one specific reason – to maximize endurance performance.
We spared no expense in developing the ultimate endurance formulations. All First Endurance products use the amounts of ingredients that have been shown in clinical research (on endurance athletes) to elicit the desired response.
Cost is never an issue. We don’t worry about price points when developing products. The only goal is to develop the best endurance system available.
Only when we are 100% satisfied that these standards are met, do we offer the products to you.
