We started First Endurance in 2002 because endurance athletes weren’t getting the nutrition they deserved. Like you, we had struggled with bonking, cramping and having to ‘make deals with ourselves’ to get across the finish line or even just to make it home. We saw our friends dealing with the same dilemmas and knew endurance nutrition could be better.
The idea was simple. We wanted to give serious endurance athletes access to formulas that are developed for one specific reason – to maximize endurance performance.
We spared no expense in developing the ultimate endurance formulations. All First Endurance products use the amounts of ingredients that have been shown in clinical research (on endurance athletes) to elicit the desired response.
Only when we are 100% satisfied that these standards are met, do we offer the products to you.
