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Maximize your marketing dollars

Drill down into demographics, registrations, and referral sources.

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Make data-driven decisions

Take Action using Business Insights

Monitor how your marketing strategy correlates to page views, registrations, and transactions. Discover which incentives drive race sign up.

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RaceInsights promotion and loyalty

Scale your customer engagement across multiple marketing channels.

See a breakdown of your repeat participants by number of years to reward loyalty and reach out to those who have not returned.

Discover where your participants are located

Harness your data to roll out FB ads & social media campaigns to target registration hot spots.

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Increase Event Visibility

Determine the key points in participants’ registration process and maximize your visibility at these points through strategic marketing and communications.

Free Digital Marketing Guide

We have a handy RaceInsights eGuide to walk you through! Do you ask yourself any of the following questions?

  • Where (on the web) do participants come from?
  • How effectively do my promotions convert to registrations?
  • How do my marketing campaigns impact my race’s web traffic and registrations?
  • Is my revenue higher or lower than last year’s race?
  • Are my race’s marketing strategies targeting new participants as effectively as past participants?

If the answer is yes, then this guide is for you!

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Make Race Registration Smarter

Jumpstart your marketing strategy by making data driven decisions using our new unified RaceInsights platform!

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Let’s Do This!

Ready to learn more about your new analytics data - and how to apply it? Check out our recorded webinar on RaceInsights.

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We want to hear from you! Don’t hesitate to contact us.