Put your brand at the center of race day excitement at the Derby Day 5K at Santa Anita Park — where 6,000+  runners, walkers, families, and fans gather for a high-energy fitness and festival experience.

Exhibitors get direct access to an engaged, active audience ready to discover new products, services, and experiences. The Derby Day Expo keeps participants on-site longer with live entertainment, sponsor activations, beer garden, and family-centric Spring Carnival — giving your booth more traffic and more meaningful interactions.

Be part of the Derby Day 5K experience. Secure your exhibitor spot and connect with your audience where energy, community, and visibility come together.

Saturday, April 4, 2026
7:00 am - 11:00 am
6,800 participants.

Set against the backdrop of the San Gabriel Mountains and the Santa Anita Park on one of its most celebrated days, the Derby Day 5K delivers a rare blend of athletic energy, community spirit, and premium event atmosphere. Sponsors align with an audience that is affluent, active, family-oriented, and deeply connected to the San Gabriel Valley and greater Los Angeles area. From pre-race marketing exposure to race-day engagement and Derby Day visibility, partnerships are designed to maximize impact and create lasting brand impressions. Explore the Sponsor Deck to learn more about joining this signature Southern California event.

ESTIMATED CLOSE TO 7,000 RUNNERS AND 30,000 ATTENDEES FOR 2026 SANTA ANITA DERBY DAY

RUNNERS (SA DERBY ATTENDANCE) BY YEAR*

● 2025: 5,981 (34,312)

● 2024: 6,500 (32,089)

● 2023: 5,219 (31,289)

● 2022: 4,893 (23,376)

● 2019: 4,995 (30,317)

● 2018: 5,430 (39,023)

DEMOGRAPHICS

● 56% FEMALE / 44% MALE

● $108,000 AVERAGE INCOME

● AGE: 11% UNDER 18 | 27% 18 - 39 | 48% 40 - 64 | 11% 65+

● Local: 59% runners live within 35 miles of Santa Anita

● Interests: health-oriented, athletes, sports, family-oriented